🟧1. Overview of POPKON Project
Entertainment industry has long been one of the sources to comfort and enliven many people. This nature of the industry has become more stood out against the backdrop of the widespread Covid-19. People are communicating longer in the digital world in a situation where going-out is restricted and controlled, thus it is expected that demand for digital contents is going to further increase.
Particularly it’s become easier for the ordinary people to join in live streaming as development of smart phone technology, expansion of professional platform and etc. has lowered the entry barrier to the live streaming arena. Various areas such as social media, gaming, education, and cooking started livestreaming, and the transmitted contents are turned into the second creation, becoming a new video content.
Even conglomerates combined livestreaming technology with their businesses to utilize their own platform or conventional livestreaming platform as a communication tool with customers who have grown accustomed to non-contact in daily life, which successfully transformed in for non-contact communication including live commerce, live marketing, and etc.
The demand for Livestreaming market is still high, and the market is growing with a rosy prospect. There are many issues in the market which have not been solved yet due to the monopolistic structure by the big content platform companies.
The issue of the centralized streaming industry has impeded ‘real-time communication’ which is the best strength of the livestreaming market, currently confuting itself. To address this, POPKON is going to apply blockchain technology so to create a market environment based on transparency and trust.
Starting from the livestreaming market, we are aiming to make positive influence on prospects of digital content industry and even on to the entertainment industry.
“POPKON”: Distributed Incentive Livestreaming platform to earn
POPKON connects content providers and consumers through distributed incentive livestreaming platform to earn in which environment creators can provide better content and consumers can have better content experience.
Also, POPKON with application of blockchain technology has planned to introduce a blockchain DAO (Decentralized autonomous organization) system in order to build a distributed incentive live streaming platform to earn for more transparent, stable, and convenient to use in real-life. In there, various participants in the ecosystem from creators, sponsors to customers can engage in circulation process of POPK Tokens and NFT and receive fair share of distribution.
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