2.2 Monopoly of big platform production companies

The livestreaming market is under monopoly of various stakeholders. Big entertainment companies or big platforms pour out big money into the market to exercise influence.

And content creators who sign a contract with such companies would be able to make high quality of content by cutting down the production cost over the entire process from content-making to distribution.

But the recent rapid growth of livestreaming has been done by the inflow of a plethora of new viewers and the content creators who satisfy their demand. The capital influx from the big companies became a foundation for such growth, but as the competition has been limited to a few content creators, small companies and new content creators are experiencing difficulties in creating content. Good planning and creativity alone can no longer secure competitiveness in the livestreaming market, as a result, it makes for viewers hard to find a fresh content.